Why don’t you tell me that “if the girl had
been worth having, she’d have waited for
you”? No, sir, the girl really worth having
won’t wait for anybody.
F. Scott Fitzgerald
Aicha Robertson won’t wait for anybody, but she
will bring you with her for the ride.
She is the street style blogger behind the Fashion
Heist. For Aicha, fashion is about the people.
“Fashion brings people together, and you never
know who you will get to meet.”
She is the girl you want to be your best friend. As
down to earth as she is cool, she acts on her instincts
and turns her passions into accomplishments. She
exudes warmth and her aura is effortlessly cool.
She styles and photographs her own looks when a
vision bursts into her mind or a wave of inspiration
takes over.
Aicha has always loved writing and music. On top of
her studies in Journalism, Popular Music and Film
and Television at the University of Queensland, she
has been involved in an independent journalistic
project Axe.Twins. The Digital Fashion Platform has
also snatched her up as their feature fashion writer,
where she writes about international emerging
designers and fashion weeks around the world.
She is also one of Topshop Brisbane’s personal
shoppers, not an easy title to land.
I also work at Topshop and I can still remember the
first time I met her at the training day, just before
the big Brisbane store opening. She stood up
confidently in front of about one hundred new staff
in a white shirt dress and a gold chain necklace,
with big hair and an equally big smile.
I bumped into her at the end of the training day, and
of course she said hello. I told her about a fashion
blog I was just starting myself and she asked to
see it. She had a big personality, but the best thing
about her was that she made me feel big too.
Unfortunately, the rise to stardom in the blogosphere
can be fast, yet fleeting and imitation will only get
you so far in the social media world where an image
is so easily replicable. Getting a finger click, rather
than a finger flick requires rawness, individuality
and honesty. Luckily for Aicha, these are all features
which shine through her blog.