Forget Melbourne, Perth or even Sydney
. . . Australia’s fashion capital is the small
coastal town known as Byron Bay.
I know that is a massive statement but hear
me out – any city in Australia has amazing
fashion, but it isn’t uniquely Australian
fashion. It is our version of the fashion we
see from New York or Paris. But Byron is
different – people aren’t wearing what they
saw out of a magazine, and labels do not
matter. Byron Bay fashion is about selfexpression, and isn’t that what Australia and
fashion in general is all about?
Byron Bay is the home of untamed hair,
easygoing living and of course Splendour
in the Grass. I don’t know about everyone
else but I am suffering major post-Splendour
depression and I didn’t even go! Once a
year our insta-feeds are covered with bohochic clothing, gypsy-inspired styling and
tribal headpieces. But why? Do these people
usually go for gumboots over a nice pair
of Windsor Smiths or is it Byron effecting
their usually conservative and relatively
mainstream fashion choices?
Splendour brings the Byron out in everyone.
Byron Bay is the fashion hub for gypsy
fashion. From patterned kaftans, to feathery
accessories and leather boots – Byron’s
fashion culture is unique.
Take a trip to Byron I can guarantee you will
see what I liked to call the ‘hippy effect’ –
you will be walking around in a flowy white
dress, with matted hair and no shoes before
you realize it. Byron living is contagious.