What made you want to
create your own label?
After making our own
jewellery,
our
family
encouraged us to join forces
and create our own label and
hence Charli Bird was born!
How do you hope your What has been the most
clothing will affect the satisfying point of your
women who wear your line? journey so far?
We want our customers Seeing our product and
to feel comfortable and brand advertised in leading
confident yet fashionable.
magazines and newspapers.
What have been the major
obstacles/challenges you
have encountered to get to
this point?
Fashion is one of the
toughest industries to break
into but with your friend by
your side it can be a fun and
successful adventure.
Charli Bird was created by
two women from Melbourne
with a friendship of 20 years.
They left their jobs in
retail and embarked on the
suggestions from family
and friends to start their What inspires your designs
own line.
and the choice of carefully
selected materials?
Now Kerryn Russell and
Julie Wyss have a very We choose products that
unique line that features fit in with the relaxed
beautiful
handmade Australian lifestyle. Items
designs.
that are easy wearing and
pieces that can be mixed
and matched with their
wardrobe to create different
looks and moods.
How did you find a unified
vision for your label and
what inspired the name
Charli Bird?
Selling online and trying to
reach your target market.
How will you continue to
develop your label and
where do you see it going?
When you first became
We want to continue friends, did you bond over
sourcing beautiful fashion fashion?
accessories
that
our
customers have to come to No - over wine!
love.
What is it like having
your best friend as your
business partner?
A lot of laughs and fun.
One lucky reader will have
the opportunity to win
a Charli Bird cashmere
poncho.
Did you see an opportunity
in moving away from retail
and establish your own
la