Aicha’s powerful combination of
originality, confidence and humbleness
will catapult her fashion career. Rather
than racing to the top and pulling
other people down, she is courageous
enough to take the steady climb and
lift up the people around her.
Can you tell us how you got What advice would you give
the job writing for the Digital to other bloggers seeking the
confidence to start?
Fashion Platform?
Pretty simple and lucky story, my editor
Florence noticed my work on e-lance
this online freelance job listing site
and offered me the job. It was a perfect
Do not be fooled by the name. The match! She is absolutely amazing and
Fashion Heist is not about stealing I love international emerging talent so
style. Aicha’s look is her own and her it was perfect.
biggest thrill is in the chase.
When did you first fall in love
with fashion?
First time I officially fell in love with
fashion, mmm so hard to think! I
feel my mother has always been a
real influence on my style and love
for fashion. But the real trigger was
Gemma Ward in Vogue, many years
back she was so young and fresh, in
the middle of a Morocco (I believe)
in this photo-shoot it was so magical.
I instantly fell madly in love with the
ideas of dressing up and loving all
things fashion!
What or who inspires your style?
My style inspiration is definitely MaryKate and Ashley Olsen, I honestly
couldn’t think of any better true style
icons. Along with a touch of Anna
Dell Russo and sometimes I bit of old
school Bianca Jagger.
I think just do it and own your style.
There is always room for another
fashionista!
How did you come up with The
Fashion Heist name?
Good question! I am an e-bay-a-holic!
Which leads me to grabbing amazing
Can you describe the writing pieces from around the globe, which
and photography process when reminds me of man repellers approach
you are putting together a to fashion. So I kind of felt, I was
metaphorically speaking “heisting”
story?
women’s wardrobes! If that makes
sense.
Well I normally just getting a feeling
and vision in my mind, sometimes
from a movie or shoot I have seen. I didn’t know that you are also
Then I write the story, I feel it’s just an amazing singer! What are
finding something intriguing but full your plans for Singing With
of passion when it comes to writing Coco? What is your favourite
about designers or photographers. song to sing?
My writing inspiration is Lesly Arfin,
she had a column in Russh magazine Singing has always been my number
a few years back and I would die to one passion, I plan to pursue my career
read them. So casual but she really in song writing and maybe down the
resonated with me