The internet brought us the
direct route to supply and
demand; however it also brought
‘massiness and sameness’, where
individuality and uniqueness
has faded somewhat resulting in
a homogeneous fashion market
which is reproduced and copied
almost immediately as soon as the
high end fashion shows release
the lasted looks for the season.
I am a lifelong maker, a qualified
couturier; my world of fabric,
notions and design is driven
by an innate passion nurtured
in infancy beside my mother
as she mended and fixed. I am
fortunate to have formal training,
qualifications and industry
experience which supported a
career which flowed and darted
with the trends of society and our
economy, from creative industry
to educational and mentoring in
my discipline. crafted.
This demonstrated experience
has led me to have ‘a hands’ on
understanding of the current
trend of fashion consumers’ face
value needs, wants, desires and
eccentricity. A skilled couturier,
knows their clien t almost
immediately sighting them, their
style, colour palette, figure, insight
to their fashion personality,
certainly upon the design
consultation an understanding
of the function, event and their
personal needs… form and
function the basics to good
design. Customisation may come
at a price perhaps however clients
express seeking the refined,
personalised, garment which
is designed and custom made
with them as the nucleus, where
there designs are personalised
to suit not only fashion trending
but incorporating the client and
lifelong fashion couture skill set
experience, no longer requiring
the add on sales cost or effort of
alterations or internet returns.