Fashion Observer Magazine March. 2015 | Page 4

Trending BESPOKE Our world of obsessive consumerism and individuality has lead us full circle, fashion at our fingertips with global shopping a click way, right back to the beginning, with the ateliers designing and making custom products, the world and work of Bespoke is rapidly trending. Not only do consumers ‘want it now’ but ‘want my own’ , reflecting a strong sense of possessing uniquely personalised timeless goods incorporating the individuals tastes and style, and this trend of customisation is rapidly growing with Bespoke ateliers popping up with services from fashion to footwear and accessories. Society trend is driving the bespoke market in the pursuit of the individual, unique and personalised fashion, footwear and accessory market. This trend a bit like ‘I’ll have what she’s having’, is driven by consumers growing tired of global trends mass produced, brand after brand pivoted at the haute couture heights trickled down to saturation point. Consumers are looking for the return of the exhilaration, the shopping buzz of owning that special piece, that personalised item, the feeling of being proud and special – think back to the days of ‘your best Sunday outfit’, where forbid, no one rarely arrived in the same style or outfit.