up inspired below the knee pencil
skirts? So do we and we’ve added
a front sheer panel to turn this
classic into an edgy statement
piece!
designs. We couldn’t finalize a
single garment until both of us
were entirely happy and as both
of us are perfectionists, that was a
journey in itself.
Our goal was to make the women
wearing Kill Casey feel daring,
edgy, bold, powerful, sexy and
fashion forward. Kill Casey
allows the wearer to take on the
characteristics of the garment
and we’ve named this collection
Season of Monarchs to reinforce
this ideal. When you want to feel
beautiful you wear our Siren skirt.
Want to feel powerful why not
wear our Huntress skirt?
Kamilla: It has already been a
crazy journey to have come this
far. We are both forever so grateful
for the on going support from
friends, family and social media!
Probably the hardest point was
finalizing our designs because
we are both perfectionists. Each
design we went over and over
to perfect it whether it be what
fabric to use to the smallest detail
to where the zipper should be.
Kamilla: Because our designs
are all so different to the everyday
clothing, the clothing basically
speaks for itself. We want the
women who wear our clothing
to feel beautiful and different
because with out a doubt they will
stand out in the crowd. We want
our clothing to give confidence
and empower the everyday
women because our designs will
turn heads and people will admire.
What marketing strategies do
you have in place and how do you How will you be developing your
plan to sell to your consumer?
label and where do you see it
going?
Amie: We’re planning on
marketing predominately via Amie: As we become more
social media at this stage. I widely known we’d like to expand
believe a large part of future retail the colle ction and offer more
will continue to be online. We’ll garments every season. We’re
be taking advantage of social are currently an online boutique
media sites such as facebook and as I have previously said that
and instagram to really boost we’d like to stay predominately
our networking and get our online, we’d also at some stage in
designs out there to our target the future love to build a state of
audience both nationally and the art boutique store where our
internationally. I think one thing buyers can come and have a more
that really works for us is our personal experience with our
pricing. We have boutique pricing label. We have so many ideas.
but it is not unrealistic to the
everyday consumer. Something Kamilla: We will be releasing
that
was
also
especially campaigns for each season.
As an emerging designer what
obstacles have you encountered
to get to this point?
Amie: We have faced so many
obstacles its not funny. The most
ridiculous being our super strict
judgment on ourselves and our
important to Kamilla and I was
for our consumers to know that
all our garments are special and
handcrafted. All fabrics used
are to the best of our knowledge
vegan friendly and cruelty free.
WE believe you can experience
the sense of luxury our clothing
style offers, without having to
hurt other living creatures.
Kamilla: At this moment we
are using social media to our
advantage.
Instagram
and
Facebook is a great way to
connect with people. We will
eventually create a tumblr for
tumblr bloggers to connect with
us and see our designs.