response. And Kill Casey the label I love them. Before Kill Casey I
was officially born.
would have worn them every day
of my life if I could have.
Kamilla: It’s such a different
name that I love because its just We both adore the cold crisp
so catchy! It’s funny really how winter weather, so it was easy to
the name was created. Amie and I decide that our premier launch
had been thinking for a while and should be based on a winter range.
nothing really fit. Amie texted me
one day saying ‘Hey do you like Kamilla: As well as being
name Kill Casey?’ . Basically she inspired by British Vogue. Most
combined both our names and I of my other inspirations were
absolutely loved it!
from Tumblr. I follow many,
many amazing tumblr blogs. I
What inspires your designs and think tumblr is a great way to
what made you decide to do a connect via social media when
winter launch as the premier to it comes to fashion. You find so
your label?
many different types of fashion
blogs from Couture to 50’s to
Amie: Kamilla and I were both simply monochrome inspiration.
very inspired by British Vogue So many different cultures from
and we follow it religiously. British around the world are seen on
Vogue portrays such edgy, unique tumblr. I love that someone say
and sophisticated designers, you from New York can connect with
just can’t help but fall in love with someone from New Zealand just
everything. I am very inspired by from having the same love of
all things couture. To me couture fashion. Seeing what inspired
is the absolute epitome of perfect others and what they liked is what
fashion and everyone should I kept in mind while designing as
be wearing it rain, hail or shine. well as what we liked of course.
Think about what a truly creative What sort of women do you want
and colourful environment we to see wearing your label and how
would function in if everybody are you hoping your clothing will
dressed in couture!
affect them?
I would have to say though, my
all time favourite designer label
to date is The Blondes. They
create so many colourful, fashion
forward...dare I say crazy pieces.
What sort of women do you
want to see wearing
your
label and how are you hoping
your clothing will affect
them?
Amie: I believe our collection to
be extremely versatile. You can
dress our garments up for dinner
or dancing or down for every day
wear and dare I say...office wear?
Our target consumer audience
is eighteen through to forty. We
like to think of our pieces as
‘modernized’ versions of classic
garments. Those pieces that hang
in your wardrobe for years and
years and you can pull out every
season and still look fabulous.
We honestly believe our label will
take you that long mile.
We want to see a diverse range
of women wearing our label and
I don’t just mean in age. The
clothing has been designed to
flatter all shapes and sizes. Our
clothing is right in between that
niche of every day on trend wear
and couture. We’ve managed to
turn couture into realistic and not
just for super special occasions
and events.
One thing that you will notice
about couture is that it is very
good at delivering a personality
to its wearer. It turns you into a
character that fits that garment.
I believe that this has carried
through into the Kill Casey
Collection. No matter your
personality or clothing style we’ve
designed garments that can build
on this and take you to the next
level in fashion. Love those pin-