Fashion Observer Magazine June. 2014 | Page 173

How did you first develop an colours and the designs , they interest in fashion industry? were just so different and unique. From then on I became more Amie: My first taste of the interested in fashion as I started fashion industry came from my learning about different styles of mum. She was a young mother fashions from around the world I and absolutely stunning with became very inspired. a particularly elegant taste in fashion. Although we didn’t have What made you want to create a lot of money growing up, she your own label? always managed to be creative with her clothing. Always elegant, Amie: I’ve worked as a model on-trend and risque. People for the majority of my adult life always stared at her in the street and in doing so, I found my taste and gave her compliments. She in fashion evolving past what would never leave the house has been made available to the without making sure my sister and every day consumer. I struggled I, as well as herself, looked at our to find clothing that represented absolute best. My mother became my tastes and was affordable and something of a fashion icon to readily available. I applaud our me, with much of her wardrobe international ‘monarch’ designers still leaving me envious. that create such beautiful and inspirational clothing, however Kamilla: My taste in fashion at the current pricing available, has always been very out there it was always unrealistic of me to whether it be classy and elegant believe I would ever manage to to edgy and bold. I have always own more then a few statement dressed to stand out because pieces over a lifetime, I did not fashion has always been apart of initially conspire to to create my my life. My father is Indian and own label. It started with a deep mother is Samoan. We grew up in desire to create the sort of clothing a very multicultural environment. I liked, for myself. One day We also use to live in Nz so cold Kamilla and I were discussing the weather was my favourite because finer points of designing clothing I loved wearing big coats and big we liked for ourselves. Things boots. Nothing has changed there like, ‘I like this design except ha ha. My mum would always the skirt is too long’, ‘I would dress us girls up in Indian/ cut this here’, ‘I would use this Samoan outfits for occasions fabric’. This quickly turned into with the whole family. I loved the me pulling out a sketch pad and from there we started designing and sketching pieces. Once the designs hit paper, there was really no going back. Kamilla: It’s something that every young girl dreams of, having her own fashion label. Amie and I go shopping together, whenever we see a piece of clothing we have to show the other. We practically share each others wardrobes as well! So wanting to create our own fashion label was something that we both dreamed of really. And then one day we literally just said, ok let’s do it. Lets make our own clothes. And so it went from there. What inspired the name Kill Casey? Amie: It’s very unusual isn’t it? We’ve had a varied response from everyone who’s had contact with the name so far. All agreeing that its very catchy, but very different. Kamilla and I had a lot of trouble initially coming up with a name. We wanted something catchy, edgy and something that represented us as a team. After going through numerous failed attempts we decided to play with a combination of our names. One day I was completing some random task when the name just came to me. I texted Kamilla and received an instantaneous