At the time of her visit Facebook were looking
for an internet marketer, she negotiated on
the spot with her brother and began what she
describes as “the crazy, incredible journey that
was starting and working at Facebook”.
Randi went on to work in Facebook’s Creative
& Buzz Marketing, Political, and Social
Change departments.
It obvious that her experiences at Facebook
along with the changes ushered in by
social media and new technologies greatly
influenced Randi’s path in life, both the good
and the bad.
In her reminiscing about the earlier days of
Facebook Randi reflected upon when they
first introduced the “newsfeed”. What the
Facebook team assumed would be a “game
changing” innovation that in reality users
resisted and protested, both outside the
Facebook offices and through Facebook itself.
“We had created a site so viral that people
were literally using it to protest us.” RZ
In terms of revolutions you don’t find many
organizations as ever evolving as Facebook,
apparently this is the Facebook MO “Never
just sit back and rest on the accomplishments
of what you have done. Always be moving
forward.”
When asked whether an entrepreneurial
gene runs in the family she replied, “ I think
at least innovation always ran in our family
because our father really valued that, I think
maybe you have to have a crazy gene, more
than an entrepreneur gene it’s more like an
insanity maybe.”
Evidently passionate about the digital
revolution and is possibilities, Randi is
equally passionate about protecting the
future generations against cyber bullying,
especially as it is now a generation her son
will be a part of, her answer to dealing with
the ‘trolls’ is absolving anonymity.
“People behave a lot better when they have
their real names down. … I think people hide
behind anonymity and they feel like they can
say whatever they want behind closed doors.”
With Australia currently searching for the
best way to deal with the severe cases of
online trolling and bullying throughout
society, but notably aimed at our celebrities
such as Charlotte Dawson and Robbie Farah
perhaps Zuckerberg is on to something,
with anonymity allowing the vicious hate
campaigns of late to grow at speed with little
consequence for the perpetrators.
This is what makes Randi so unique she has
the entrepreneurial Zuckerberg genius in a
more relatable package, she is a mother, a
business women and friend. With speaking
commitments, a new company Zuckerberg
Media and a reality TV show “Silicon Valley”
to air on Bravo in America later in the year
Randi Zuckerberg is officially blazing a
trail entirely of her own.
“ e had created a site so viral
W
that people were literally using
it to protest us.” RZ