Fashion Observer Magazine Feb. 2014 | Page 8

Gems PLAY shine during Crystal Anniversary year of Iconic Perth Fashion Festival Having spent the majority of my 25 years in Perth, one of the most isolated cities in the world, I think it is fair to say there is no argument Fashion isn’t exactly the first thing that brings curious travelers to our sandy white shores. Rather our booming mining industry seems to dominate in bringing the misconception WA is full of ‘cashed up bogans’ when in fact this couldn’t be further from the truth. This year Perth Fashion Festival (PFF) team aimed to dispel this myth when they paired with Newmont and shot their 2013 ‘Uniquely WA’ campaign at Newmont’s Boddington goldmine. The end result striking 2013 campaign images featuring one of WA’s most glamorous exports model Chrystal Copland of Chic model Management. In celebration of the