KPI - (Key Performance Indicator) This is how we measure performance.
In-House - Working within the store focusing on one brand.
Agency - Working with multiple brands.
Supply Chain - Movement, sourcing and producing goods.
Bricks & Clicks - In store (bricks) and online (clicks).
Multi-channel - Purchasing items in a variety of different ways for example over the phone, online, instore or by an app.
Skill - The ability to do something because you have practised it.
Marcomms - Marketing and Public Relations combined.
Stakeholder - This is someone who is interested in a business.
Symbiotic Relationship -
One part of the relationship won't work without the other.
Click & Collect - Enables you to shop online and pick the items up in the store the next day free of charge.
Gross Domestic Product - The value of all goods produced in a nation anually.
Vendor - A person or company offering something for sale.
Flexibility - The ability to change willingly or compromise.
Component - A part of element of a larger whole.
Strategy - A plan of action designed to achieve a long term or overall aim.
Export - To send goods or services to another country for sale.
Import Duty - A tax paid to the gouvernment as you bring items into a country.
Critical Path - A series of tasks that must be done in the right order in the right amount of time to complete a project.
FAD Fashion - A craze that is popular but not for a long amount of time.
Integration - An act or instance of combining into an integral whole.
Micro Environment Factors - These are factors that are close to a business that have a direct impact on the business' operations and success for example customers, employees, suppliers.
Macro Environment - External influences over which the business has no control for example Political, Economical, Social, Technological, Legal and Environmental.
The Fashion Glossary