Pest
Environment
Environment has a big affect on the industry as unpredictable weather is making it harder or brands to make sure the right stock for the suitable weather conditions are out. For example an extended summer would mean people are not buying winter clothing.
Social
Social media has a big impact on what people want as they see their favorite celebrities wearing a certain brand or outfit the demand on those items go up. This high demand can cause a negative affect on the working conditions for the people producing the clothing as more pressure is put on them to meet the high demand
Political
New policies can have an impact for example Brexit will increase the cost of materials soured out of the UK there will also be an affect on the cost of transportation. There is also a growing amount of protesting against the use of real fur and the use of animals for fashion and raising awareness for more ethical clothing.
Technology
New advances in technology are making things a lot easier and quicker in the fashion world starting from how clothing is made in production to how customers are able to purchase the clothing. It is also giving designers more creative ways to create new products with technological aspects.