Fashion Futures and Sustainability 1 | Page 10

Evaluation of pop up

There were some key factor that contributed to the success of the pop up. An example of that would be the fact that we picked out a selection of good clothing so there was something for everyone. Another thing that contributed was that we all made a big effort to get people of the street and into the pop up store. I feel that we were fairly good as a group of raising awareness because when stopping people on the street to invite them in we gave then an idea of what sustainable fashion actually is. I feel like our pop up watched our target audience of 20+ because all the piece we choose were quite mature but still trendy.