Visual Merchandising for our store.
These are some of the visuals we created at the pop up store, as you can see we aimed for quite a rustic look, equipped with wooden fixtures and metal railings. It did take a lot of thinking to be able to piece together the looks we did, however I was extremely happy with the looks we did create.
We also got these FRA large letter signs from the entrance of the college, the good thing we found about our event is that we didn’t have to buy anything new, or go out of our way too much, but we did create a cool vibe around the store, using the bare minimum.
On top of the chair in this image is a projector screen showcasing a range of videos tat we produced throughout the term, i.e. the promotional videos, we even included some interviews we had done regrading sustainable fashion and the point of Traid.