Stella McCartney.
Who is the customer demographic?
Stella McCartney’s target audience/age range is from late teen’s to late 50’s/60
The brand caters for both men and women in clothing, accessories, bags and footwear
The consumers will be from a middle to upper class background as the price point is so high
Are they market leaders? If so why?
No, Stella McCartney would not be a market leader because that brand does not lead the market and they don’t have the biggest market share/growth and other brands don’t always follow their trends that the brand sets.
How do your chosen brand address sustainability?
They are the world’s first and only vegetarian luxury brand. They do not use leather, skins, feathers or fur.
This helps the environment because it will be reducing the amount of animals being used every year and recent years, scientists have proved that the meat and leather industry is one of the most environmentally damaging in the world.
Sustainable brands?