P.E.S.T
How does this affect the fashion retail industry?
Political
There is a lot of legal issues within marketing, you have to go through a whole lot of effort to be able to use certain marketing techniques sometimes.
Labeling requirements mean that some items can not just be sold, they have to meet the requirements of the law with the labeling.
Licensing, and deceptive advertising means that you also have to reach the requirements of the law when selling and advertising a product.
Manufacturing laws now make it harder to be able to take advantage of workers which is positive in the long run.
Worker safety and other labor practices
Environmental
More environmental friendly products could help with things such as global warming
Using more Eco friendly products such as hemp, and organic cotton and not using pesticides in the production so the crops can be re harvested.
Social
Money issues restrict people from having a life and can affect there mental health without having other things to do then work
Not going to perform as well if they have low motivation if constantly just working
Social things such as events also effect the industry as they influence trends that then people want to embark on which increase the production of fashion.
Technology
More advanced technology could have meant that it would have been a safer environment as well as being a better place to work in a whole.
More advanced technology would mean better reasons to give workers a safer environment, as they will have to have better areas to work the technology there for will be safer for employees.