Fashion Friends 1 | Page 16

YOUR TRENDS

Fashion Friends has a section based on 'Your Trends'. These trends are determined on your personal profile, Fashion Friends analysis what you post, like, and who you follow to determine a suitable 6 trends for you to explore.

In the future, Fashion Friends would be connected to trend forecasting sites such as 'Edited' who explore trends from both the Runway and Street to

determine the next up and coming clothing item, shoes, or accessory. As an example, we've pulled 6 key trends for our 4 target customers. We've used the information given from their questionnaires and customer profile stories to establish their personalized trend pages which are on the pages to follow.

ROSS HALLIDAY

MENS CLASSIC

ANNA HALLIDAY

STREET STYLE

JASMINE LEGG

ACCESSORIES

TOM KINGSWELL

ATHLESUIRE