THE CUSTOMER
Fashion Friends is a brand who strives to reach everyone who share a love for a common subject. Our customer has no age range as all are welcome.
We want to be diverse enough to reach not only the milenials, but those who are older and have experience in the industry and can use the platform to share knowledge. We’ve decided to show four of our key customers to demonstrate the type of person Fashion Friends reaches out to.
Ross, a classic, timeless style who mixes that with hints of todays trends. He’s a family man, driven and passionate about what he does as a Global VP of sales for Fashion website Edited.
Anna, an edgy, fashion forward and bold individual working in Retail Ecomerce, fashion is part of not only her job but her passions and interests.
Jasmine, a young, retail store manager and in prime target age for most high street brands. Her style is still being formed so she takes huge interest in latest trends and runway looks to re create them on herself.
Tom, an outgoing and fun student discovering his pathway in life but taking pride in the way he looks and dresses. He takes influence from those around him and likes to stand out from the general crowd.
All of these people, despite having different personalities, styles and being different ages, all have a common connection to Fashion. This is why Fashion Friends will work for all of them in their unique ways. Fashion Friends is a community of driven, outgoing, edgy, and aware individuals connecting everyone in one place.