The Copycat Economy
Copying is as old as the fashion industry itself. As early as 1903, Charles Fredrick Worth began sewing labels bearing his signature into his clothes as a means of authenticating his designs. Coco Chanel considered knockoffs so inevitable that she described them as "the ransom of success".
Today, knockoffs are better than ever before. Fast fashion companies like Zara and H&M have built multi-billion dollar businesses reproducing the latest catwalk creations for a fraction of their original price.
This article is about providing people with less money who cannot afford designer bags, so they buy copies of the accessories, this means the article is a social pestle.