American Apparel sells items for women, men and children. This also includes accessories and lingerie.
The shop is affordable for lots of people and the target audience could be for young teenagers and influential teens, it portrays a young skater look even though older people like the products. It is a competitive pricing because they are in competition with other stores, for example, urban outfitters.
It is located in Carnaby street because it is a popular retail store and many people attend Carnaby Street for the vintage and street style look.