Their ownership is private limited with share capital. Customers would be estimated as a teenager or older, they are a non store retailer that doesn't provide food. According to employees it is a large business even though it does not have a store to employ people. This is included with £195,394,000 in 2016. It is a competitive pricing store because it has competitions with other stores, for example Missguided and Pretty Little Thing, the pricing policy is competitive. The store provides clothing, accessories and footwear. Customer contact is through social media, call and email.