Fashion Business Context Fashion Business Context_Claudia Ferraretto | Page 7

contents 11 FASHION: THEN & NOW 12 FASHION MILESTONES 16 THE LUXURY WORLD 19 MADE IN ITALY 24 WHAT’S GOING ON WITH CHINESE CONSUMERS? 27 CHINESE PEOPLE “MADE IN ITALY” 30 IT’S ALL ABOUT E-REPUTATION 37 N.B. 39 REFERENCES 40 IMAGES REFERENCES