Fashion Business Context Fashion Business Context_Claudia Ferraretto | Page 37

N.
B.
Online PR: because Fashion Media are influential
Social Media: Wechat & Weibo Marketing are a must have
E-Reputation: because Chinese will check always luxury brands before they buy
Influencers: because they decide what are the fashion trends
Tmall.com: because it attracts many luxury buyers
Online flash sales: Can be a flash solution
Online limited editions: to improve online sales
Marketing on Baidu: because Chinese people like to search

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