Fashion Business Context - Designer Brands 1 | Page 26

Dior Homme for 2016 AW16 campaign being rapper A$AP Rocky with the ‘Fashion Killa’
beginning across his wide range of accomplishments of this fashion credibility and xxx

oted early on in the career of his art where Rocky spoke about brands such as Rick Owens,
debut single ‘Peso’ which moved on throughout the course of his body of work and shown
ed to his audience, listeners and the image he gave linked towards the music he produced
and the art he wanted to leave behind him.

er in the desigers inner circle after being acknowledged of his brand awareness and the
Adidas Collaborations as the start which then led on to working alongside GUESS JEANS.

ssion and understanding of brands and putting together a style that matches him as a
of high stature whom is looked up to, it is easily said it has made him the face for luxury
brands looking for the image required pro example, Dior.