Fashion Business Context 1 | Page 12

"2 billion pairs of jeans are produced every year, and a typical pair takes 7,000 litres of water to produce. For a t-shirt, it takes 2,700 litres of water to make just one - that’s the amount of water an average person drinks over the course of 900 days" "Each year over 80 billion pieces of clothing are produced worldwide, and after its short lifespan, three out of four garments will end up in landfills or be incinerated. Only a quarter will be recycled." (Greenpeace, 2016) 11