TYPES OF
RETAILER
Internet/ Online Shop
EXAMPLE- MISSGUIDED
An internet store is one which trades solely online. Missguided is an online retailer based in the UK, which targets a 16-30 female demographic offering celebrity inspired clothing at high street prices. It is owned by a sole owner, Nitin Passi who started Missguided in 2009. Missguided offers Next Day, Standard and International delivery ranging from 99p to £15 and deliivering to 160 countries worldwdie. In regards to customer contact, Missguided have an online Twitter help page called 'Missguided Here To Help' as well as online frequently asked questions and an email adress for customer queries.
Independant Retailer
EXAMPLE- WILKINSON
An independant retailer is a niche or specialist retailer. Wilkinsons is a privatley owned, high street retailer which sells houshold goods as well as basic groceries and stationary. Wilkinsons is based in Worksop in the UK and has 387 stores. Wilkinsons focuses its advertising in the press such as inserts in newspapers, this is so it fits with its target audience of an older demographic, those which our homeowners. Wilkinsons also have a website to buy online. From there you can have your product delivered to store for free or to your home for £4. Wilkinsons has in store cutomer service for returns as well as a telephone number, FAQ's and an email address on their website.