| Motors
Subaru supports Project EDWARD to raise awareness
of road safety
As a pioneer and passionate advocate of automotive safety, it’s perhaps unsurprising that Subaru is supporting the
Project EDWARD road safety initiative created by TISPOL (European Traffic Police Network). EDWARD is an acronym for
‘European Day Without a Road Death’ and it makes its aims as clear as any mission statement ever could.
ISPOL’s vision is to make
Europe’s roads safer and more
secure, with the overall key
focus on reducing road deaths
and serious injuries. The aim of
Project EDWARD is to highlight
a singular day where everybody heightens their
awareness, skill and driving style in an attempt
to eliminate all fatalities from road accidents on
Europe’s roads. This year, that day is
Wednesday 19th September. Encouraging all
road users to reflect on their driving behaviours
and attitudes, Project EDWARD promotes
heightened awareness of road safety all year
round.
Road users often create many of the
circumstances that can lead to accidents
themselves; through inconsiderate parking,
poor observation, choosing to ignore rules or
speed limits, or by taking risky short cuts. The
idea behind Project EDWARD is to get drivers
to pause and reflect on how they use the roads
– to see if collectively we can make a significant
contribution towards further sizeable and
sustained reductions in road death and serious
injury. As part of an industry wide push to halve
all road fatalities by the year 2020, Project
EDWARD is supported by all 30 TISPOL
members and a growing number of well-known
brands and road safety organisations.
Road safety, in both active and passive
forms, has been a huge part of Subaru’s brand
DNA from the outset, with Subaru being one of
T
the world’s first manufacturers to crash test its
vehicles – as far back as 1965 – when there
was no requirement for manufacturers to do so.
Fast forward to the present day, via a plethora
of exceptional safety innovations, and you’ll find
the Subaru XV top of the class, with the crash
test experts at Euro NCAP naming it the safest
small family car in Europe. Quite the accolade
in a market characterised by continual
innovation in safety technology.
At Subaru, we not only strive to push the
boundaries of technology and safety in our
vehicles, but we’re committed to making these
innovations available as standard equipment,
rather than an expensive option. Safety for the
many, if you will. We develop safety features to
go beyond the highest European standards,
giving you peace of mind for every journey.
Subaru’s mantra of ‘Better Where It Matters’
couldn’t be more relevant to our safety
protocols – and our unique Symmetrical All-
Wheel Drive technology is where it all begins.
Offering exceptional road-holding, this
balanced platform means better traction, and
therefore control, on slippery road surfaces.
After all, the best way to avoid an accident is to
stay out of harm’s way in the first place.
Subaru’s SUV range, plus the Impreza and
Levorg, are fitted with EyeSight*, Subaru’s
advanced driver assist technology. EyeSight
comprises a pair of high-resolution cameras
that constantly monitor the road ahead,
interpreting the environment and scanning for
60 | Farming Monthly | September 2018
potential hazards – whether that’s other cars,
motorbikes, cyclists or pedestrians. Using six
core safety systems, EyeSight can not only
provide warnings of any impending hazards,
but help you to avoid them, too.
Extra ‘eyes’ around the car come in the form
of Subaru Rear Vehicle Detection (SRVD),
which features Blind Spot Monitoring, Lane
Change Assist and Rear Cross Traffic Alert.
SRVD continually assesses rear blind spots for
danger and can give warnings of an impending
collision when you’re changing lane or
reversing out of a parking space into a busy
street. Add on top of these features LED
steering responsive headlights, which allow you
to effectively peek around the corner, whilst
High Beam Assist helps you to avoid dazzling
oncoming traffic.
With the 19th of September fast
approaching, Project EDWARD reminds us that,
collectively, we can all make a difference to
road safety, just by changing a few small
aspects of our driving style. Avoiding a collision
in the first place is the best way to stay safe. By
utilising your Subaru’s safety features, you can
also help yourself and others around you avoid
collisions out on the roads every single day of
the year.
*EyeSight is not available on Forester 2.0i
XE, 2.0i XE Premium and 2.0i XT Lineartronic
models
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