Farming Monthly National September 2018 | Page 45

| Glamping Show Wigwam® Holidays: A different perspective It has been a very tough year for the farming industry; an uncertain winter lies ahead, and with the Brexit deadline looming, attending the Glamping Show might be one of the best things you do. his prestigious show takes place 20th to 22nd September at the NAEC at Stoneleigh, Birmingham. For any farmer or landowner looking to diversify, this is the event for you, and Wigwam® Holidays will be showcasing their top-of-the-range en-suite Running Water Deluxe cabin at Stand 70. So what’s different about Wigwam® Holidays to the rest of the glamping accommodation providers out there? As well as helping spearhead the glamping revolution over 20 years ago, Wigwam® Holidays now has over 80 sites across the British Isles. Our tried and tested Franchise Business Model covers all aspects of a glamping diversification project: from Planning to PR, we’ve got it covered. While there’s been many similar products on the market, our Wigwam® Cabins have been at the forefront of the glamping industry with the quality of craftsmanship and durability. Wigwam® Holidays has attended the Glamping Show for several years and during that time has caught the attention of would-be glamping business owners. This year, Wigwam® Holidays has opened five new sites in Yorkshire, Wales and Cornwall, with hopes of opening another new site in the Midlands later this year. T www.farmingmonthly.co.uk So what’s the future of glamping? Now a widely accepted aspect of the ‘staycation’ holiday, glamping has caught the imagination of holiday makers and accommodation providers across the UK and beyond. Yet there are a few factors helping keep Wigwam® Holidays ahead of the competition. · Year round occupancy – depending on your local authority, our fully heated and insulated Wigwam® Cabins can be occupied throughout the year · A recognised brand – with the assurance of great customer service and a fabulous product · Innovation – from the simple yet elegant Wee Brave Cabin, the Running Water Deluxe Cabin includes toilet, shower, kitchen area, dining facilities and beds for a family of four · Wigwam® Holidays commitment – as well as our annual conference, we host seminars and attend a number of shows, such as the Glamping Show, throughout the year, and provide first class training in all aspects of marketing to get your business off the ground · Spreading the word – with a number of carefully curated local, regional and national advertising and PR campaigns Case in point And one of our successful Franchisees is Wigwam® Holidays Brampton, near Carlisle, Cumbria. Based on a trout farm and in one of the most beautiful locations in the UK, the site has seven cabins and recently introduced a hot tub with one of its Running Water Deluxe models. With several successful seasons under their belts, Wigwam® Holidays Brampton has never looked back. What to do next With most of the harvest gathered in, head to The Glamping Show for a well-earned break and a chance to find your inspiration for your future. Find out more about Wigwam® Holidays on www.wigwamholidays.com September 2018 | Farming Monthly | 45