| UK Dairy Day
Moocall, a global provider of wearable animal IOT
technology have released Breedmanager
Breedmanager by Moocall, a herd management app which is free for all to use.
oocall is an innovative ag-tech
company established in Ireland
in 2014.
This complementary mobile
app takes a unique approach
to help beef and dairy farmers
manage their breeding and keep track of their
herd. Instead of looking at the herd as a whole,
it breaks it up into ‘smart lists’. These smart lists
filter the herd by their relative position within the
breeding cycle, which means at the tap of a
finger a farmer can quickly identify his cows
that are due to calf in the next week, or cows
that were in heat in the last 24 hours and so on.
The four main categories for smart lists are in-
calf, cycling, in-heat and inseminated.
Because a farmer is usually examining a
subset of the herd, who are all in a similar stage
of the breeding cycle, Breedmanager also
makes it extremely easy for a farmer to add
relevant data about an animal. For example,
when looking at in-calf cows, a simple swipe
adds a calving event to that animal. Or when
looking at a list of cows or heifers that are due
to cycle in the next week, a simple swipe will
indicate that that cow was in heat.
The app also includes a community element,
where farmers can share status updates,
images of their animals or ask the community a
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question. All of these features are free for
anyone to use, regardless of owning one of the
companies other products.
Moocall Head of Technology, John Larkin
said: “Breedmanager is a major product launch
for Moocall. It gives breeders of all sizes the
ability to better manage their herd through an
intuitive mobile interface. Our app is available
for anyone to use, free of charge, whether they
are existing Moocall customers or not. Moocall
are committed to providing solutions for the
agriculture industry that increase farm
productivity and profitability. It is our plan to
continue to innovate and develop all of our
products, both software and hardware, and in
time our calving sensors and our soon to be
released heat detection system will also
automatically update the herd management
software platform.’
Moocall is an ag-tech company based in
Dublin, Ireland. Since launch in 2014, the
company has sold over 25000 calving sensors
into 40+ countries around the globe. To install
this free mobile application simply search for
‘Moocall’ in either the Apple App store or the
Google Play store.
For more information please contact John
Larkin on +35319696038 ([email protected])
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September 2017 | Farming Monthly | 33