The revised Mitsubishi ASX crossover made an entrance into Mitsubishi showrooms across the UK from November 1st. | |||
T he design of the Mitsubishi ASX gets a sleek new look courtesy of Mitsubishi Motors Corporation’ s( MMC) new
“ Dynamic Shield” visual identity, refreshing the vehicle and bringing it in line with other models in the range such as the Mitsubishi Outlander and
Outlander PHEV. The“ Dynamic Shield”
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Renegade triumphs at awards Jeep Renegade’ s successful partnership with Warner Bros. Pictures and this year’ s blockbuster movie: Batman v Superman: Dawn of Justice, has resulted in top awards for the 4x4 brand from two different industries.
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symbolises functionality and reassuring safety with bold chromed streaks sitting either side of the grille, shielding the three diamond mark.
The updated ASX not only welcomes the introduction of MMC’ s“ Dynamic Shield”, there is also a shark-fin antenna, revised seat
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irst Jeep collected the Winner of Digital Experience accolade at the recent Events
Awards 2016 at the Eventim
Apollo, London. Then the
SUV brand followed up with
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cushions, new seat upholstery across the range and a new“ Lightning Blue” colour option. Variant names in the new ASX range have also been changed, returning to the straightforward ASX 2, ASX 3, ASX 4 and ASX 5 format, and there have been changes to the trim levels too.
The versatile and efficient engine range is carried over from the outgoing ASX, with a 117hp, 154Nm 1.6-litre MIVEC petrol engine driving the front wheels via a five-speed manual gearbox; a 114hp, 270Nm 1.6-litre DI-D turbo diesel engine with a six-speed manual gearbox( front-wheel drive on ASX 3 / on-demand fourwheel drive on ASX 4) and a 150hp, 260Nm
2.2-litre DI-D turbo diesel combined with ondemand four-wheel drive and a six-speed automatic transmission as standard.
In terms of fuel economy and emissions, the
1.6 turbo diesel with front-wheel drive produces CO2 emission of just 119g / km and is capable of 61.4 mpg on the official combined fuel economy cycle, while 4WD versions produce 132g / km and return 56.5 mpg. The 1.6-litre petrol engine produces emissions of 135g / km and is capable of 48.7 mpg on the official combined fuel economy cycle, while the 2.2- litre turbo diesel has emissions of 152g / km and returns 48.7 mpg.
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the Winner, Most Effective Integration / Amplification title at the Brand Experience Awards, held at London’ s Troxy.
Both awards come as a result of this year’ s fruitful partnership between Fiat Chrysler Automobiles and Warner Bros. – who worked together to develop and create not only the co-branded experience around the Batman v Superman film but also the Jeep Renegade Dawn of Justice Special Edition, offering unique features such as a Batman v Superman badge.
“ It’ s been a great year for Jeep
Renegade already and one of the highlights of 2016 was the Battle of the
Renegades campaign”
Just 500 examples of the Jeep Renegade Dawn of Justice Special Edition were made available, with a choice of either the 1.6-litre E-torQ 110hp petrol, or 1.6-litre MultiJet II 120hp diesel engine.
Both the industry awards recognised Jeep’ s Battle of the Renegades campaign –
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an interactive film and digital lead generation platform from Initials Marketing social and digital creative agency – which leveraged
Jeep’ s partnership on the film.
“ It’ s been a great year for Jeep Renegade already and one of the highlights of 2016 was the Battle of the Renegades campaign,” says
Damien Dally, head of brand, Jeep UK.
“ As part of a hugely successful movie, it put Jeep in front of a whole new audience who we thought would be interested in learning more about Renegade. It did that – and also caught the imagination of two important awards juries, for which I am delighted.”
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