| Fencing
Expansion into digital marketing stops local
business from fencing themselves in
Stockdale Fencing experienced most successful period in its eight-year
history, thanks to support from Reaseheath’s SME Growth Programme.
eading Cheshire fence
provider Stockdale Fencing,
has experienced rapid growth
and an influx in sales after
expanding its online presence
and growing its digital skills set
thanks to a business course at Reaseheath
College.
The Knutsford-based business, which
supplies agricultural, equestrian and
domestic fencing, developed ambitious
expansion plans for 2018 after purchasing
‘Cheshire Trailer Repairs’ which offers
restoration services for all types of trailers,
including those within the agricultural and
equestrian sectors.
The firm also brought in a workshop
manager and a new contracts manager as the
two firms joined forces to provide a complete
service for its customers.
But business owner Tom Stockdale knew
that digital and online performance was key, so
he enrolled on a digital marketing course at
Reaseheath, which was run as part of the
college’s European Regional Development
Fund (ERDF) funded SME Business Growth
Programme.
Tom, who launched the firm in 2009, said:
“The digital marketing course which I took part
L
www.farmingmonthly.co.uk
in last year was a real turning point for our
business. It was an area which we’d previously
overlooked, but now plays an integral part in
our development.
“Not only did it provide practical solutions
when it came to managing leads and new
business, it also provided guidance on
increasing our exposure in new markets,
showcasing our work and professionalism and
creating a career development path which
allows us to progress and reward our growing
staff base.
“For us, the course helped us to fulfil our
potential and cement our standing as a highly
regarded and recognised business in the
industry. We’ll continue moving forward using
top quality equipment and growing our team to
accomplish our growth strategy.”
Stockdale Fencing has already amassed a
strong national client base, working with
Balfour Beatty, The RSPB, National Grid and
Stobart Group. They also regularly work with
farmers, land owners and estates installing a
wide range of commercial, residential and
equestrian fencing.
Janet Nuzum, ERDF Business Advisor at
Reaseheath, said: “Tom has always been an
extremely motivated individual and since
starting Stockdale Fencing has poured his
heart and soul into the company. It’s a family
run business which has certainly gone from
strength to strength and achieved incredible
results in the past 12 months.
“Tom completely understands farming and
the importance of fencing within an agricultural,
equestrian or domestic business. It’s been a
real pleasure to work with him and his team
and support them on their growth strategy. As
we move into spring, we’re sure they’ll continue
to see sustained success and solidify their
position as a quality supplier within the
industry.”
Stockdale Fencing has a wealth of
knowledge and experience in all areas
of fencing and place a special emphasis on
safety, precision and value. For more
information on their services, visit:
http://www.stockdalefencing.com/
May 2018 | Farming Monthly | 09