| Motors
XC40 becomes Volvo’s
most successful new
model launch in UK ever
The Volvo XC40 premium compact SUV is proving a smash hit across the globe, and the UK is no exception. Selling at
twice the Swedish firm's own sales forecast rate, more than 3,000 XC40s have been sold in the UK since it was
launched in a nationwide retailer event in late February.
ith sales currently
at 2,000 cars a
month, the XC40
has immediately
become the most
successful new
model launch ever in the UK.
These remarkable figures are
especially significant because the
XC40 is Volvo's first ever compact
SUV, and it is already taking
conquest sales from the likes of
Audi, BMW, Mercedes-Benz and
Range Rover.
Since it was launched, the XC40
W
has also won the European Car of
the Year and What Car? Car of the
Year awards, being praised for its
lively performance, quality, style,
comfort and safety.
The first cars in the UK were the
lavishly equipped First Edition
XC40s, of which more than 1,000
examples were available. Almost
all of these were sold even before
the car had arrived in retailer
showrooms.
The XC40 combines bold
design with cutting-edge
connectivity, ingenious interior
56 | Farming Monthly | May 2018
storage and Volvo's industry-
leading safety technology. It is
available with a range of petrol and
diesel engines, with front- and all-
wheel drive, and with a manual or
automatic gearbox, allowing
customers to choose the perfect
XC40 for them.
Commenting on the sales
performance, David Baddeley,
Volvo Car UK's Operations
Director, said: "The XC40 is already
proving to be a huge success,
fuelled by the number of high-
profile awards it has won recently.
This enthusiasm is reflected in the
number of early customers who
have ordered their XC40, and we
see this demand only increasing
now the first customer cars are
appearing on UK roads."
Volvo Car UK recommends that
anyone interested in buying an
XC40 talks to their retailer as soon
as possible to place their order.
For more information on the
Volvo XC40, and to use the new
online configurator, please go to
www.volvocars.com/uk/cars/new-
models/xc40
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