| Cereals
Tickets on sale for Cereals Event 2017
Tickets are now on sale for this year ’ s Cereals Event ( 14-15 June ) with visitors able to save by booking in advance .
A s this is the event ’ s 40th anniversary , it promises to be a celebration of all things arable , bringing together nearly 500 exhibitors to showcase the latest machinery , crop and business developments .
“ Arable farmers use Cereals as a one-stop shop to inform their decision making yearround ,” says event director Jon Day . “ Last year half of Cereals visitors were farm owners or managers , with more than 20 % of those responsible for over 1,000 hectares . We ’ re proud to say visitors come back year after year , whether it ’ s for the latest technical information , to review and compare machinery or simply for networking – Cereals delivers . ”
Spanning over 64ha on a working farm and attracting over 24,000 visitors every year , Cereals is a hotspot for arable innovation . Visitors can expect everything from advice on how to boost returns with specialist crops , and working demonstrations of cultivation equipment to the latest cutting edge technology in Syngenta ’ s Sprays and Sprayers
Area and the Drone Zone .
“ Visitors have access to some really unique exhibits at Cereals ,” says Mr Day . “ The Soil Pit is just one example , where farmers get to go ‘ underground ’ to look at crops below the soil surface and seek advice on a variety of issues from compaction to crop nutrition .”
With so much to see , it can be hard for visitors to plan their day , so this year the event is introducing Knowledge Trails , making it easier to pinpoint exhibitors covering hot topics like blackgrass , oilseed rape and precision farming .
For those wanting to keep up with the latest industry news , the Arable Conference will be featuring a series of debates and seminars with themes ranging from farming without glyphosate to Brexit .
Crowds will also be drawn to Syngenta ’ s Farm Sprayer Operator of the Year ( FSOOTY ) final , featuring a Question Time session with the finalists headed up by application specialist , James Thomas .
“ FSOOTY is an opportunity to share knowledge and learn from the experiences of other entrants ,” says Mr Thomas . “ The session will give visitors the chance to quiz the country ’ s top sprayer operators for their topical tips and best practice advice to get the best results from every application .”
Jono Dixon , Yorkshire farmer and # clubhectare founder , is a regular visitor to Cereals and says it ’ s an event well worth attending . “ From financial advice to looking at the crop demonstration site ; the abundance of new machines and the sprayer demo area - it is very useful for gleaning almost any information you require ,” he says .
“ The arable conferences are well worth attending and it ’ s a good idea to keep an eye on pre-show advertising to see what is being discussed , as most conferences are popular and you won ' t get a seat . The final of FSOOTY is also a real crowd puller .”
Tickets are now on sale via the website www . cerealsevent . co . uk / tickets and visitors can use the promocode CEREALS17TOS to save over 15 % on tickets .
30 | Farming Monthly | May 2017 www . farmingmonthly . co . uk