| Cereals
Gleadell presents novel market
intelligence service at Cereals
Gleadell Agriculture is highlighting a novel risk management service at
Cereals 2016 that provides farmer customers with a better understanding of
factors affecting markets to help fine-tune marketing decisions.
leadell Market Intelligence
(GMI) has been successfully
used by farmers over the past
year and is being rolled out
more widely this summer.
Visitors can attend any one
of four presentations being held on the Gleadell
stand, at 11.00 and 14.00 on each day of
Cereals 2016, to hear more about what the
service has to offer.
GMI uses tools favoured by market analysts
to predict grain market movements and help
improve profits, says Chris Wood, oilseed
trader and analyst at Gleadell Agriculture.
“We are aiming to provide farmers with
information on non-fundamental price
movements, which are governed by factors
such as market sentiment, price analysis, trend
identification and fund selling targets,” he
explains.
“Hedge funds trade very large paper
volumes, never physical grain, and can buy
millions of tonnes very quickly. This can have a
significant effect on markets.
“A good understanding of market
psychology can also help show which way
prices will move and by how much, identifying
trends, likely turning points and areas of
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36 | Farming Monthly | May 2016
support and resistance in the market.
“Like all human beings, people operating in
financial markets are influenced by emotions
such as fear and greed. This can translate into
price action, particularly in volatile
environments like weather markets.”
GMI will also provide reports on more
fundamental market drivers such as crop
supply and demand, global macro-economics
and exchange rates, using the experience,
expertise and global presence of Gleadell’s
shareholders, ADM and Invivo.
“This will ensure farmers have the full picture
to help them fine-tune their marketing
decisions,” says Mr Wood.
A weekly GMI factsheet will be sent to farmer
members and a video will also be produced to
provide additional market detail.
Gleadell trades in all the main agricultural
commodity markets, both within the UK and
further afield, supplying food, feed and fuel
markets. In addition to the GMI presentations,
traders will be on hand to discuss the outlook
for all combinable crop markets and explain
how the company’s diverse range of risk
management options can help protect profits.
Company specialists will also be available to
discuss the company’s extensive range of
cereal, oilseed, pulse and root seeds, as well as
forage crops, organic and small seeds, which
are now available on the company’s recently
launched small seeds website.
The company is also one of the UK’s largest
fertiliser suppliers, offering an extensive fertiliser
portfolio, including CF Blue Bag products,
imported urea and P and K fertilisers.
Gleadell Agriculture is exhibiting on stand
442 at Cereals 2016, which takes place on 15th
and 16th June at Chrishall Grange, near
Duxford, Cambridgeshire.
www.farmingmonthly.co.uk