| Arable
FIREFLY - lighting the way to a brighter tomorrow
SESVANDERHAVE is proud to announce the addition of its latest sugar beet variety FIREFLY to the 2017 British Beet
Research Organisation Recommended List.
IREFLY is what the UK market
needs and wants,” says Ian
Munnery, Director for
SESVANDERHAVE UK. “It
offers: higher yield, lower
bolting and excellent
establishment. By maximising yields and
minimising risks, Firefly gives confidence that is
so essential when planning the variety sowing
mix in the current market.
“As well as trying new varieties, it is equally
important to use a proportion of proven, fully
recommended varieties like Springbok,
Cayman and Stingray within that mix. With
more fully recommended (R) varieties than any
other breeder, SESVANDERHAVE varieties are
shown to endure after at least 6 years of official
F
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testing and continue to deliver exceptional
results.
“Alongside Hornet and Beet Cyst Nematode
variety Aurora, SESVANDERHAVE provides a
choice of sugar beet varieties for all a grower’s
requirements.”
Richard Robinson, the company’s Trials and
Research Manager comments:
“It is really pleasing for our UK R&D team to
deliver yet another successful variety from our
UK programme. This justifies the time and effort
we invest in one of the most extensive trials and
evaluation programmes for the UK market.”
“Soil conditions have made drilling this year
very challenging. Lincolnshire fared better than
other sugar beet areas, allowing us to get those
trials drilled in good time starting in late
February with the early sown bolting trials.
Further south in Suffolk conditions meant we
were delayed until mid-April – which mirrors the
tale of two halves seen in the national crop.
“It is really pleasing for our UK R&D team to
deliver yet another successful variety from
our UK programme”
“Frosts and snow at the end of April really
does highlight why we and growers pay so
much attention to selecting lower bolting
varieties like Firefly.”
May 2016 | Farming Monthly | 23