| Livestock
Celebrate a British
hero this spring
New NFU president Minette Batters is
calling on the British public to get
behind Great British Beef Week,
which returns for the eighth
consecutive year from April 23-30.
inette, who was elected last
week as the NFU’s first female
leader in 110 years, is a
champion of British beef and a
co-founder of Ladies in Beef -
the driving force behind Great
British Beef Week. Ladies in Beef is a group of
more than 150 female beef farmers who care
passionately about what they do.
Minette, from Wiltshire, said: "We first
established Ladies in Beef to tell the story of
British Red Tractor assured beef. As a mother
and a consumer myself, I really value British
beef as part of a healthy, nutritious, balanced
diet, and appreciate the vital role livestock
production plays in the management of our
beautiful countryside. It’s these messages that I
want to communicate to others."
The advantages of eating beef as part of a
healthy and balanced diet can be easily
overlooked.
This year’s Great British Beef Week
campaign will focus on the benefits of eating
thin cuts - which are readily available at most
supermarkets and provide a quick and easy
M
www.farmingmonthly.co.uk
wholesome meal, ideal for midweek
ease. Jilly Greed, also a co-founder of Ladies
in Beef, said: "Thin cuts are a great way of
shaking up midweek mealtimes. They’re robust
in flavour and you can cook them in minutes.
They’re lean and an underrated source of
protein and iron, as well as eight essential
vitamins and minerals."
Jilly went on: "As professional beef farmers,
we know the work that goes into producing the
very best British beef. But as shoppers and
mums, we also know how challenging it can be
to provide healthy and nutritious meals, seven
days a week."
Great British Beef Week begins on St
George’s Day, Monday April 23 and will run
until Monday April 30. The campaign is all
about celebrating the quality and versatility of a
real British hero, that’s our beef sector, not
Saint George!
The Royal Agricultural Benevolent Institution
(R.A.B.I) is supporting the campaign as charity
partner. R.A.B.I helps farming people in
financial hardship, giving out grants of around
£2m per year. Paul Burrows, R.A.B.I CEO, said:
"If everyone bought just 10% more British food
every week it would greatly transform British
agriculture and farmers’ lives."
"As professional beef farmers, we know
the work that goes into producing the very
best British beef”
Devon-based Jilly added: "Just by buying
British beef, you’ll be doing your bit for the
farming industry. During campaign week, we’d
love to see British beef on more menu and
special boards and if you can’t dine out, why
not put beef on the menu at home? In addition
to thin cuts, why not try our speedy curry
recipe?"
For more info and tasty recipes go to
www.ladiesinbeef.org.uk or
https://twitter.com/ladiesinbeef1
or www.facebook.com/ladiesinbeef/
March 2018 | Farming Monthly | 25