| Motors
Land Rover saves lives with three words
Land Rover has addressed the needs of a remote Scottish island in a move that could save lives.
s part of its 70th
anniversary year of
activity, Land
Rover sent a team
of expert
Experience drivers
and volunteers to Mull in a fleet of
Land Rovers to deliver unique
three-word address plaques from
what3words to 2,000 properties on
the island, many of which are in
isolated areas.
What3words is a British
technology company that has
divided the globe into a grid of 57
trillion 3m x 3m squares, each with
a unique, easy-to-remember three-
word address searchable via an
app that even works offline.
Addressing Mull is the first
pro ject in a new, exclusive global
automotive humanitarian
partnership between Jaguar Land
Rover and what3words. The two
companies stepped in after the
island's doctor, Brian Prendergast,
asked for help to give every home
and business a precise address
that could provide a faster medical
lifeline in emergencies.
The three-word addresses will
help Dr Prendergast and his
colleagues to respond to
emergency call-outs more quickly
and accurately, as well as
improving everyday healthcare on
Mull. Without detailed local
knowledge of the island, it can be
difficult for new members of his
A
team to find individual homes
where postcodes cover large
areas and there may be no formal
street names.
Dr. Prendergast said: “Using
three-word addresses will vastly
improve the ability of doctors and
nurses, particularly those new to
the island, to locate and assist
remote-living patients. We believe
it will not only help us deliver a
better routine healthcare service,
but will save vital minutes in
emergency call-outs that could
literally save a life. The island is
really grateful to what3words and
Land Rover for putting Mull on the
map.”
Chris Thorp, Responsible
Business Director, Jaguar Land
Rover, said: “At Jaguar Land Rover
we are passionate about the
impact technology can make when
combined with the talent of our
people. Addressing Mull by Land
Rover is the ideal way to launch
our global humanitarian
partnership with what3words,
which has the potential to
transform isolated communities
around the world by making them
more accessible. We have more
than 40 active social impact
projects that could benefit, so this
is just the beginning of what we
can achieve together as we
explore exciting opportunities for
the future.” Working alongside what3words,
Jaguar Land Rover will continue
an impressive legacy of sharing its
skills and technology to make a
difference to people’s lives and
make communities stronger.
In 2017, a record 25 per cent of
Jaguar Land Rover’s 43,000-
strong global workforce
volunteered more than 100,000
hours to support team education
visits and community projects
focusing on regeneration, the
environment, education and the
community.
For more information, or to find
out more about working for Jaguar
Land Rover, visit
www.jaguarlandrovercareers.com
to explore the boundaries of
innovation. CORTEX gives us the
opportunity to work with some
fantastic partners whose expertise
will help us realise this vision in the
near future.”
Jaguar Land Rover is
developing fully- and semi-
automated vehicle technologies,
offering customers a choice of the
level of automation, while
maintaining an enjoyable and safe
driving experience. This project
forms part of the company’s vision
to make the self-driving car viable
in the widest range of real-life, on-
and off-road driving environments and weather.
CORTEX will develop the
technology through algorithm
development, sensor optimisation
and physical testing on off-road
tracks in the UK. The University of
Birmingham, with its world leading
research in radar and sensing for
autonomous platforms and Myrtle
AI, machine learning experts, join
the project. CORTEX was
announced as part of Innovate
UK’s third round of Connected and
Autonomous Vehicle Funding in
March 2018.
Land Rover is making
all-terrain autonomy a
reality
Jaguar Land Rover is developing autonomous cars
capable of all-terrain, off-road driving in any weather
condition.
he world-first
‘CORTEX’ project
will take self-
driving cars off-
road, ensuring
they are fully
capable in any weather condition:
dirt, rain, ice, snow or fog. As part
of the project, a ‘5D’ technique
combining acoustic, video, radar,
light detection and distance
sensing (LiDAR) data live in real-
time is being engineered. Access
to this combined data improves
the awareness of the environment
the car is in. Machine-learning
enables the self-driving car to
T
behave in an increasingly
sophisticated way, allowing it to
handle any weather condition on
any terrain.
Chris Holmes, Connected and
Autonomous Vehicle Research
Manager at Jaguar Land Rover,
said: “It’s important that we
develop our self-driving vehicles
with the same capability and
performance customers expect
from all Jaguars and Land Rovers.
Self-driving is an inevitability for
the automotive industry and
ensuring that our autonomous
offering is the most enjoyable,
capable and safe is what drives us
56 | Farming Monthly | June 2018
www.farmingmonthly.co.uk