| Cereals
Cereals Arable Conference SMART430 – Compact,
entry level ISOBUS terminal
tackles key issues
This year, Cereals 2016’s Arable Conference, delivered by
the Oxford Farming Conference in conjunction with
Cereals Event, will see some of the industry’s most
challenging topics debated by its most influential opinion
leaders.
aking place over
two days, 15th to
16th June, the
three key Panel
Sessions explore
the complex future
of the industry and will be
headlined by leading farmers,
scientists, policy makers and
environmentalists, with the
audience taking an active role.
With the impending EU
Referendum just days away, the
Brexit Debate will, following the
official welcome by NFU President
Meurig Raymond, start the
conference with contributions from
AHDB Chair Sir Peter Kendall,
Cereals host farmer Robert Law,
Brexit supporter MP Owen
Paterson and Bremain opponent
Sir Jim Paice, former Minister for
Agriculture and Food.
“Cereals, as an event, is where
the arable industry comes
together, and vigorous debates
occur at all levels,” says Jon Day,
Event Director. “The Arable
Conference is a formalisation of
that spirit and a chance to hear
from an exceptional line-up of
panellists, including speakers from
around the world.”
Is profit possible?
Following on naturally from the
Brexit debate, farmers and experts
will discuss the difficulty of
remaining profitable in the face of
taxing global events and
fluctuating commodity prices: “Is
profit possible in a bear market?”
The loss of crop protection
active ingredients will be
discussed on Cereals Day 2,
followed later in the afternoon by a
technical seminar – ‘Protecting
new chemistry’ - given by Dr Fiona
Burnett, Chair of the Fungicide
Action Group who will be
encouraging the industry to act
together to steward the fungicides
needed to protect cereal crops
and maintain yields by using
resistance management best
practice.
Pollinators to pulses
Technical Seminar topics
include black-grass control, the
profit potential of pulses, the value
of pollinators, preserving the
structure of soil and no-till
establishment, the later given by
farmer John Cherry.
“As ever, the line- up for these
debates and for our technical
seminars is outstanding,” says Jon
Day. “The technical seminars
pro vide valuable practical advice
The latest terminal from Müller-Elektronik is the small and
compact SMART430.
T
on the everyday issues that are
challenging farmers today. The
new format that we introduced for
technical seminars in 2015 – a 20
minutes presentation from a
leading expert followed by a 10
minute Q&A - has proved very
popular and ensures that speakers
provide concise, powerful
presentations that are rich in
content. It will be back again this
year.”
All panel sessions and technical
seminars will take place in the
Arable Conference Marquee on
Stand 628 with free, first-comefirst-served entrance to Cereals
visitors. The programme for the
Panel Sessions is as follows:
Wednesday 15th June
10.30am The Brexit Debate
Speakers:
Sir Peter Kendall, Chair AHDB
Robert Law, Cereals host
farmer
MP Owen Paterson
Sir Jim Paice, former Minister
for Agriculture and Food
12.30pm
Is profit possible in a bear market?
Speakers:
Robert Johansen, Chief
Economist (USDA)
Ian Ashbridge, Farm
Management Consultant, Bidwells
Conor Colgan, farmer, advocate
of ‘lean thinking’
Sebastien Mallet, Senior
Consultant, ODA
Thursday 15th June
11.30am Loss of actives, how will
we fair?
Speakers:
Paul Leonard, Chairman,
European Risk Forum
Paul Whaley, research
consultant, Lancaster University
Andrew Watts, Farmer and
Forage Aid founder.
Paul Miller, Consultant and
Director, Silsoe Spray Applications
Unit Ltd
Tickets for the 2016 Cereals
Event, to be held at Chrishall
Grange, Duxford, Cambridgeshire
are on sale now. For full details of
the Technical Seminars visit
www.cerealsevent.co.uk/arableconference-and-technicalseminars
16 | Farming Monthly | June 2016
he terminal has a
4.3” colour display
and comes with
the ISOBUS-UT
app as standard
making it ideal to
control simple ISOBUS
implements. Layout is similar to
other terminals in the MüllerElektronik range with operation by
4 soft keys on the left and right
respectively as well as the menu
buttons above and below the
display. The rugged design of the
SMART430 meets the
requirements of IP69 making it
T
suitable for use on implements
outside the tractor cab.
On the back of the terminal are
two plugs for connecting the CAN
Bus and a serial interface for
recording the working speed and
working position etc.
Visit David King Electronics, the
UK Distributor for Müller-Elektronik
products, on stand 111 in the
sprayer area at Cereals 2016 to
see this terminal and others in the
range, or call 01789731365 to find
more details. Information can also
be found at dkelectronics.co.uk or
mueller-elektronik.de/en/
www.farmingmonthly.co.uk