| ATV
Suzuki ATV
Suzuki announces new partnership with MOTUL
The relationship between the Suzuki name and MOTUL has been in place for almost 30 years through MotoGP™ and
the motorcycle world. Now, a new link in the strong chain connecting the two companies has been added with the
announcement of a new multi-year commercial agreement between Suzuki GB and MOTUL.
rom January 1,
2018 MOTUL’s
products will
become “Officially
Recommended”
for all automotive,
motorcycling, ATV and marine
models marketed by Suzuki GB
PLC, a wholly-owned subsidiary of
Suzuki Motor Corporation in Japan
– one of the top 10 car
manufacturers in the world and a
global brand with production
facilities in 23 countries and
45,000 employees.
No planes and trains, but
almost everything else on wheels
or water…
F
“Few manufacturers have the
length and strength of the
collaboration between Suzuki in
MotoGP™ and MOTUL”
Sales in the UK commenced in
1963, firstly with the importation of
motorcycles and later, ATVs and
marine engines and cars including
some such well-known models as
the Swift, Vitara and S-Cross. The
marine engines are lubricated by
Suzuki Marine by MOTUL products
as part of a long-standing
agreement, and the new
partnership now augments this
existing marine agreement to
cover all Suzuki vehicles sold
through the GB network.
With Suzuki particularly well
known for its Mini and Supermini
ranges, but with models covering
all types of usage from city driving
to off-road, MOTUL’s extensive
range of specialised products
www.farmingmonthly.co.uk
including engine oils, gearbox
lubricants and much more will be
recommended and used for all
Suzuki cars as well as its two-
wheel, ATV and marine products.
Suzuki has a range of engine
options which offer performance
and efficiency – key watchwords
for MOTUL and two of its core
values – the latest being the
introduction of the SHVS Mild
Hybrid which is perfectly matched
by MOTUL’s exclusive Hybrid 0W
16, the next generation of engine
oil.
The manufacturer proudly
claims it has a century of
engineering milestones behind it,
and MOTUL of course has been in
the lubricant business for more
than 160 years. Innovating,
performing and producing
products for the people over the
decades – common goals which
bring companies together.
30 years and counting…
Michael Le-Flay, Suzuki GB
Aftersales Marketing Manager,
commented: “Suzuki GB PLC
chose MOTUL as their preferred
automobile oil supply partner as
we recognised that both
companies shared a common
commercial architecture, along
with a passion and enthusiasm
that sees each company excelling
in their respective fields. This is a
perfect fit for us, as this agreement
now recognises MOTUL as the
official lubricant supplier for Suzuki
car, bike, ATV and marine products
in the UK. We’ve worked closely
with MOTUL on various projects
over the last 15 years and they’re a
great bunch of people to deal with.
We are very much looking forward
to working with MOTUL and
together, developing a robust
business strategy that will prove
beneficial for both parties,
including our own Dealer
networks”.
Olivier Montange, MOTUL
Executive Vice President Zone
EuroMed, added: “Few
manufacturers have the length and
strength of the collaboration
between Suzuki in MotoGP™ and
MOTUL. Over these last three
decades, Suzuki’s engineers and
Motul’s technical experts have
forged a deep-seated
understanding and symbiotic
working relationship, developing
the perfect oils especially for
Suzuki’s engines. We are looking
forward to starting this new
automotive commercial
relationship in 2018 with Suzuki
GB.”
Another chapter of the
companies’ combined history is
about to begin.
January 2018 | Farming Monthly | 45