| Motors
Fferm Ffactor 2014 winner - Roy Edwards
Fferm Ffactor winner drives away in new D-Max
After weeks of challenging tests of his farming skills and know-how, dairy farmer Roy Edwards this week drove away
triumphant from the Fferm Ffactor barn in the show’s top prize, a brand-new Isuzu D-Max.
he D-Max has been coveted by every
evictee throughout the series of the
hugely-popular Welsh-speaking S4C
television show, which culminated this
week in a series finale set in the heart of
rural Wales. Fferm Ffactor aims to find
the best farming talent, and over the
course of 10 weeks each contestant had to
complete a series of daunting challenges which
tested their practical skills, farming expertise
and business acumen. The 2014 series saw
new presenter, Ifan Jones Evans, guide
contestants as they battled for the top prize.
The Isuzu D-Max has been the Fferm Ffactor
grand prize ever since the vehicle’s launch in
the summer of 2012, showcasing its credentials
as a hard-working farm vehicle that is equally
adept at transporting active families.
Roy, 37 will be heading back to his farm in
Llangynderyn, south-west Wales with his new
T
Isuzu D-Max Yukon double-cab pick-up now the
series has concluded. He says of the win, "I
wasn't really convinced that I would win, and I
fully expected that someone else would take
the title. It was a complete surprise – and a
good one! The children are over the moon. I'd
come home after completing a task and the
youngest children would ask 'Dad, are you
bringing home the Isuzu today?’ They hadn't
really grasped it! My oldest son is 13 and he's
been supporting his mother on the farm while
I've been going to film Fferm Ffactor. He would
also give me an earful if I hadn't perfor