| LAMMA
Long term thinking not short term gains
There is considerable pressure on the agricultural industry to grow more using less and for farms to be more
productive whilst maintaining profitable margins.
here has been too much
short term thinking in the
industry,” says Ian Matts,
Company Agronomist at
Yara.
“Management focus needs
to be on long term
optimization of the system as a
whole rather than on short term
maximisation. Strategies and tools
T
that carefully co