| LAMMA
Cesar ’ s 10th anniversary year begins at LAMMA
As the official CESAR Scheme enters its tenth anniversary year CESAR exhibited at LAMMA 2017 . The popular twoday agricultural event in Peterborough attracted over 15,000 visitors per day .
T he CESAR Scheme is the official security initiative of the CEA ( Construction Equipment Association ) and the AEA ( Agricultural Engineers Association ) which uses an array of Datatag security marking technologies to give each piece of equipment a unique ‘ fingerprint that thieves cannot remove .
CESAR was launched at the Combined Industries Theft Solutions ( CITS ) conference held at JCB ’ s Rocester HQ in 2007 . Since its launch CESAR has been adopted by a veritable ‘ who ’ s who ’ of leading equipment manufacturers including John Deere , Valtra , JCB , Manitou and Merlo . CESAR is fitted on production lines on 3 continents and now protects over 225,000 machines .
CESAR was widely evident at LAMMA with many leading manufacturers showing their support by displaying their CESAR marked machinery . LAMMA 2017 saw two major announcements . Firstly , leading ATV manufacturer Polaris announced the adoption of CESAR for their Quads and ATVs . Secondly , market leader John Deere announced that they are now fitting all XUV & HPX Gator utility vehicle models with the official CESAR Scheme as standard .
The CESAR system is recognized by national and local government agencies and supported by the Home Office and the National Police Chiefs ’ Council . CESAR is approved by all major insurers , offering discounts of up to 25 %. NFU were also on at hand next to the CESAR stand in hall 7 at LAMMA supporting the scheme and promoting their CESAR discounts .
CESAR and Datatag will mark their success during 2017 at the Executive Hire Show , Plantworx and the BBC ’ s Countryfile exhibition .
18 | Farming Monthly | February 2017 www . farmingmonthly . co . uk