| LAMMA
LAMMA ’18 – UK’s leading event for
farm machinery, equipment and services
Farmers, contractors and other rural businesses looking to improve their bottom line have an excellent opportunity to
quiz hundreds of manufacturers and suppliers of farm machinery, equipment and agricultural services when the
LAMMA show returns to Peterborough in January.
he event has cemented its
reputation in recent years as
being the biggest and best of its
type. Last year, over 850
exhibitors provided an
unmatchable array of equipment
and expertise for over 40,000 visitors.
With exhibitor bookings for LAMMA ’18
matching last year’s pace, visitors are in for
another unmissable event. LAMMA is now
recognised as the place to do business, and
many farmers will be looking to take advantage of
the change and opportunities that lie ahead
through considered investment in machinery and
systems that can help reduce costs and/or raise
productivity.
Elisabeth Mork-Eidem, group head of events at
Briefing Media, which owns LAMMA Show, said
the event continued to grow in size and stature
and remained a key diary event for the industry,
in the UK and beyond.
“LAMMA is a highly informative event, while
retaining its informal, friendly atmosphere. It is a
great place to talk through new opportunities and
to make new contacts, and also to catch up with
old friends.
“Last year we heard of many positive
conversations that resulted in a significant
amount of business, and we fully expect that to
continue at LAMMA ’18 as key decision makers
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across agriculture continue to gear up for the
future. It’s shaping up to be another excellent
event.”
Most leading manufacturers will be attending,
many showing new tractors, combines, drills and
cultivation equipment.
In addition, LAMMA’s ethos of hosting smaller
agricultural engineering and machinery
companies from across the UK continues, giving
visitors access to a vast array of innovative
products.
The popular Workshop Area returns, offering
supplies to suit simple repairs to sophisticated
projects, as does The Dealers’ Den, with its
plethora of second-hand kit.
Although LAMMA’s core business is
machinery and equipment, other sectors
including agronomy, business and farm
management advice also feature.
Professional development continues to feature
strongly at LAMMA, which has become a
platform for knowledge exchange. Visitors will be
able to collect six BASIS and two NRoSO points
on both days of the event.
For the first time at LAMMA, visitors will also
have the opportunity to collect points for the
Dairy Pro training and development programme.
Two points per day are available for attending
and extra points are offered on certain exhibitor
stands.
Details of how to collect points at LAMMA ’18,
including which exhibitors will be partaking in
knowledge trails, will be available in the Visitors
section of the LAMMA website.
With so much going on, key sectors are zoned
around the showground to help visitors find what
they need with the minimum of fuss. Livestock
supplies, forage machinery and associated
equipment are grouped together as is post-
harvest technology and roots machinery.
To help plan their trip to LAMMA, those
intending to visit can sign up for the event
newsletter to find out all the latest show news and
exhibitor updates (go to www.lammashow.com
and click on the newsletter sign-up sidebar).
Details of the new LAMMA ’18 app will also be
available on the website. This follows last year’s
successful app launch, which was downloaded
by 5,000 visitors who benefited from a range of
features, including exhibitor search and
directions, to help them make the most of the
show.
Visitors also have access to free Wi-Fi across
the site at designated hotspots, to ensure they
can use the app as well as browse the internet.
For further information on LAMMA ’18 go to
www.lammashow.com. You can follow LAMMA on
Twitter – @lammashow – or on Facebook at
https://www.facebook.com/lammashow
www.farmingmonthly.co.uk