| News
ALDI backs British farming with donation with donation
to the Prince’s Countryside Fund
Aldi has teamed up with The Prince’s Countryside Fund in a three-year partnership to give vital support to rural and
farming communities across the UK.
he supermarket
has pledged its
support to the
Fund’s flagship
scheme, The
Prince’s Farm
Resilience Programme, which is
designed to help family-farm
businesses improve their
prospects.
Aldi’s donation will support
upland beef and lamb family farms
to improve their skills and
knowledge of business
management. This will be
delivered through a series of
workshops hosted by expert
T
www.farmingmonthly.co.uk
consultants on effective day-to-day
management of their business,
with topics including record
keeping, succession planning, and
understanding finance and
accounts.
The programme also brings
disconnected and remotely-
located farmers together to share
best practice and build local
networks. Participating farms will
benefit from one-to-one on farm
advice on their specific situations
and implementing improvements.
Launched in July 2016, and
now entering its third year, the
programme is designed to offer
free business support for more
than 1,300 family farms by 2020,
improving their confidence and
ability to run long-term and
sustainable businesses. It is the
only scheme of its kind intended to
help vulnerable family farms in the
UK.
Fritz Walleczek, Managing
Director of Corporate
Responsibility at Aldi UK, said:
“Supporting British farming is
something we have always done
at Aldi. Teaming up with The
Prince’s Countryside Fund to
support the vital work of its Farm
Resilience Programme is a natural
extension of that.
“By working directly with family-
run farms across the UK, Aldi and
The Prince’s Countryside Fund not
only helps famers to do better
business but also to safeguard the
future sustainability of the British
farming industry.”
Claire Saunders, Director of The
Prince’s Countryside Fund said:
“We are very pleased that Aldi is
supporting The Prince’s Farm
Resilience Programme, a sector
leading initiative which helps
vulnerable family farms to make
the most of their business. It is
terrific that Aldi are so keen to
support British farming and rural
communities and we are very
appreciative of their backing.”
The donation is the latest
example of Aldi’s commitment to
supporting British farming. The
supermarket was the first signatory
of the NFU’s Fruit & Veg Pledge
and its entire core range of fresh
meat and milk is from British
farms.
On a global scale, Aldi became
the first UK supermarket to team
up with Farm Africa, the
international development charity,
in June 2016 with a three-year
partnership to support young
farmers in Kenya.
August 2018 | Farming Monthly | 07