| Shows
LAMMA show set to
bigger and better than
ever in 2019
Thrilling finale to the 160th
Great Yorkshire Show
More than 134,000 visitors flocked to the 160th Great
Yorkshire Show, which organisers have hailed one of the
best ever.
Organisers of LAMMA show believe the event’s move to
the NEC, Birmingham, will see it offer more than ever
before for visitors and exhibitors alike.
he event, which
will take place on
January 8 and 9,
2019, will be first
time LAMMA has
been held at the
NEC and the show’s organisers
said it was on track to cement its
status as the premier farm
machinery show in the country.
With 86 per cent of stand space
already sold, the free to attend
event is looking to capitalise on its
new central location and the easier
travel and accommodation options
it provides.
Elisabeth Mork-Eidem, Group
Events Director at parent company
AgriBriefing, said the move to the
NEC would encourage growth and
provide a more professional
environment for LAMMA.
“This will enable LAMMA to
build on its reputation as a
meeting place for the entire
industry at a key time of year when
buying decisions are made,” she
said.
The 2018 event, held in January
at the east of England
Showground, Peterborough, fell
victim to the weather as strong
winds ripped through the site at
the end of the first day, causing
significant damage to stands and
infrastructure. With no choice but
to cancel the second day on
health and safety grounds, Ms
Mork-Eidem said the 2019 event
would not face such challenges.
Other benefits, she added,
would include better zoning,
improving the show environment
for exhibitors and visitors, reliable
free wi-fi across the site and
enhanced show facilities.
“A 100 per cent indoor show will
T
www.farmingmonthly.co.uk
avoid any reliance on weather
conditions and factors that cannot
be controlled. It will provide a
warm, dry, professional location
that will be much more conducive
to even better business
conversations,” she said.
LAMMA 2019 will remain free to
enter for visitors, as the
Peterborough event was. There
will also be free parking at the
event for those travelling by car,
although to claim their free ticket
they will need to register
beforehand at
www.lammashow.com.
With Birmingham International
train station stopping at the NEC
and Birmingham airport in close
proximity, LAMMA show
organisers said it had never been
easier to get to the event and were
hoping to attract more visitors
from overseas.
Richard Miller, Marketing
Manager at Fendt, has booked
into LAMMA 2019 and believed the
new venue was precisely what the
event was crying out for.
He said: “The move to the NEC
is extremely positive; this is what is
needed in the agricultural industry.
Manufacturers have an opportunity
to launch new products and
customers can easily see what’s
available and can plan their
current and future business
investments.”
LAMMA began in 1982 and was
organised by a group of
Lincolnshire agricultural machinery
manufacturers. Briefing Media
(AgriBriefing’s previous name)
bought the event in 2012.
For more information go to
www.lammashow.com
antastic
competitions,
stunning sunshine,
a Royal visit and a
wedding
combined to make
this year’s Show a special one with
134,421 visitors attending over the
three days, compared to last
year’s figures of 133,542.
There were also some firsts with
Lizzie Jones making history as the
first ever singer to perform in the
Main Ring at the Show, the Craven
Heifer sculpture took prime
position on the President’s Lawn
alongside a Big Screen showing
Yorkshire Film Archive footage.
There was a nail-biting finish
with an all-Yorkshire jump off in the
prestigious Ripon Select Foods
Cock O’ The North showjumping
class, this year marking its 50th
anniversary.
The Yorkshire riders were the
only three to jump clear in the first
round of the Cock O’The North in
front of a packed grandstand. A
fence down, dropped James
Whitaker to third place and two
riders, Jamie Gornall and Joe
Clayton went through to jump
against the clock. Hudderfield
rider Joe Clayton riding Via Van
Der Karmenhoek Z took the
honours. It was a double at the
show for Joe who won the
opening class on the first day with
the same horse.
Other highlights of the day
included a visit by Farming
Minister George Eustice who was
accompanied, as he met
exhibitors, by Show Director
Charles Mills.
Competition was fierce for the
top title in the showing. The Cuddy
Supreme In-hand Championship
qualifier went to a Welsh Section C
mare with foal at foot, Popsters
Megastar, owned by Horse of the
F
Year Show chief Mr Sandy
Anderson, and shown by Will
Perrins of Wakefield.
Reserve was David Dixon and
Jerome Harforth’s Riding Pony
brood mare, Dance All Night.
Judge Gill Evans said the standard
had been exceptionally high and
her final line-up of six was of
outstanding quality.
The formal han d over to the
new President of the Great
Yorkshire Show also took place,
with Bill Cowling handing over to
Tom Ramsden.
Show Director Charles Mills
said: “I couldn’t have been
prouder of the Show, it was a
magical three days, a real
celebration of farming and the
countryside. The weather, the
atmosphere, the standard of
competition and a visit from HRH
The Princess Royal made it a truly
spectacular Show and from the
feedback we are getting, our
visitors thought so too!”
On Wednesday, the Supreme
Sheep at the show was Paul
Tippetts of Shropshire’s Beltex,
while the Pig of the Year title went
to Robert Emmerson’s Large
White gilt, Maple Leaf, from
Leicestershire. The Supreme Dairy
Champion was an Ayrshire,
Willowfields Winnie II, owned by
Bill Lindsay and Howard Batty, of
Lanarkshire.
On Tuesday, there was tough
competition for the Supreme Beef
title, with the Champion named as
Boden and Davies Ltd of
Stockport’s British Charolais cow
Sportsmans Maisie. Reserve went
to R and J Graham of Stirling’s
British Limousin heifer, Grahams
Melody.
Next year’s Great Yorkshire
Show will be held on Tuesday 9 to
Thursday 11 July 2019.
August 2018 | Farming Monthly | 43