| UK Dairy Day
KiwiKit Launches
FlashMate into the UK
Market
The problem that FlashMate solves is of significant
economic consequence to dairy farmers.
hen a cow comes
into standing heat,
there is a tight 30
hour window in
which to breed it.
Every missed
pregnancy means reduced profit
due to lost milking time, additional
breeding and labour costs. By
contrast, it has been calculated
that even a 15 per cent
improvement in detection is worth
£171m a year to the industry. Yet
until now farmers have relied on
an experienced eye to make these
crucial decisions, aided by low-
cost indicators. Given growing
herd sizes and greater use of
unskilled labour, it’s no surprise
that detection efficiency is on the
decline.
FlashMate combines
technology similar to the
touchscreen of your cellphone and
W
an intelligent microchip attached
adjacent to a cow’s tail ridge.
Once in place, the device scans
for specific patterns of riding
activity, flashing red for 26 hours to
indicate that the animal is ready for
artificial insemination. Should the
insemination fail, the unit flashes
red again at the next opportunity,
otherwise it flashes green to
indicate the cow is likely to be in
calf.
The bonus is that farmers are
getting help at what has always
been one of the most stressful
times of their year. Anyone can
read a flashing red light. “I was
talking to a farmer who said ‘This
is the first year I’ve been able to
take time off during breeding’. It’s
life-changing for these guys.”
www.kiwikit.co.uk Tel 01584
879959
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idland Slurry Systems Limited
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August 2017 | Farming Monthly | 29