| ATV
Suzuki ATV
customers impressed by results of fitting Datatag
Since deciding to fit Datatag security technologies to their range of Utility ATVs as standard, Suzuki and it’s customers
have seen a dramatic change in fortune.
ith nearly 500 ATVs having
been delivered to customers
across the UK from Suzuki’s
dealer network - only 3 have
been reported stolen! A theft
rate of around 0.5%. Given that
ATVs have featured in the top 3 of the NFU’s
Annual Rural Crime Survey for as long as
anyone can remember this figure is remarkable.
W
“The fact that Suzuki ATVs come with
Datatag as standard is such a reassurance
and is one of the reasons I chose the
KingQuad 500”
A clearly happy George Cheeseman of Suzuki
said:
‘We chose the CESAR Compact System for
our range of ATVs as it has had such a
dramatic effect on reducing theft of larger
agricultural machinery – we're really pleased
that this success has been replicated with the
52 | Farming Monthly | August 2016
ATV sector. Deciding to fit it as standard was
an easy decision and hopefully proves to our
customers our dedication to providing them
with the absolute best ATV package available
on the market.’
The Datatag technologies fitted to Suzuki
ATVs include RFID transponders, tamper
evident warning labels and Datadots with a
forensic DNA trace. Combined, these provide
an almost impenetrable barrier for thieves who
like to steal items which can be easily deidentified and sold on. Ensuring identification
can be easily determined provides a huge
deterrent to theft and allows the police to
quickly prove ownership via Datatag’s 24/7
secure UK based contact centre.
Suzuki have been quick to adopt Datatag as
their preferred security marking partner in the
ATV market and also for their range of outboard
motors and motorcycles providing an extra
benefit to their customers across all product
ranges.
Something Joe Lintell, a sheep farmer from
Dorset who relies on his ATV for all his work
has clearly recognised saying, “The fact that
Suzuki ATVs come with Datatag as standard is
such a reassurance and is one of the reasons I
chose the KingQuad 500.”
This customer reassurance is also well
received by Suzuki’s Dealer Network who see
the result of rural crime all too often, and work
hard to get farmers back on track as quickly as
possible.
Suzuki Dealership H.Pigney & Son agree
saying “The Datatag system is a great selling
point for Suzuki ATVs. Not only is it the No.1
theft deterrent for our customer’s machines but
they can also benefit from significant insurance
savings with NFU Mutual and NIG Farmweb.”
The cost of rural crime extends well past the
loss of assets – time lost in a working week and
the knock on effect on crops and/or animal
welfare often costs many times more than the
insured loss.
Suzuki’s efforts to protect their customers
from these losses is a clear indication that
Suzuki is taking the issue seriously and tackling
it head on – with Datatag.
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