| Motors
Isuzu D-Max triumphs at the Professional Pick-up &
4x4 Awards
The award-winning Isuzu D-Max builds on its continued successes as ‘Most Reliable
Pickup’ at the inaugural Professional Pickup & 4x4 Awards.
udged by a panel
of twelve ‘Pick Up
Professionals’,
judges tested the
Isuzu D-Max both
on and off-road
and were impressed by the strong
build quality and renowned
workhorse character.
Launched in 2017, the new
generation Isuzu D-Max
introduced a brand new 1.9 litre
turbo diesel engine, which retains
the 3.5 tonne towing capacity and
over 1 tonne payload whilst
providing a quieter, more refined
and economical driving
experience.
Supporting the accolade, were
the benefits towards overall
running costs with roadside rescue
and recovery including European
cover, a three-year paint warranty,
J
and a six-year anti-corrosion
warranty all included within the
initial price. The D-Max also comes
with a five-year/125,000-mile
warranty, and was the first pickup
in the UK to be offered with such a
comprehensive peace-of-mind
package.
Professional Pickup & 4x4
Editor Liam Campbell commented
on the win: “Isuzu has been held
in high regard for build quality and
reliability right back to the Trooper
days, and our study confirmed
this. In the end, 407 pickup truck
owners were surveyed, and the D-
Max came out on top.
“This is great news for Isuzu as
reliability is a very important issue
for pickup truck owners, many of
whom are owner-operators and
rely on their vehicle for multiple
uses”.
56 | Farming Monthly | April 2018
Isuzu UK Managing Director,
William Brown commented: “We’re
really proud to receive this award
as it strengthens the D-Max’s
position as the most reliable
vehicle in the sector. It’s really
pleasing that professionals from a
number of industries have
recognised all the hard work that
has gone in at Isuzu UK to make
such a great product.”
“We make pickups for real
professionals, and this award is
testament to that fact”.
The Professional Pickup & 4x4
Awards are the only awards to be
judged by real-world professionals
simulating real-life conditions.
The reliability award follows a
successful year for the new
generation D-Max, which claimed
‘Pick Up Of The Year” at the 2018
WhatVan? Awards.
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