| Tyres
BKT’s exlusive website
for XTractor 2018 is
now online
Rich contents, a dynamic information flow, a fresh and
captivating layout - all in line with the topics of this
exciting travel adventure. These are the characteristic
marks of Xtractor.bkt-tires.com, the mini-website launched
by BKT as sponsor and tire supplier of the docu-reality
show
tractor 2018 is
getting ready for
departure in a few
days and BKT, a
main sponsor of
this fascinating
adventure, launches its dedicated
communication project. Starting
from March 26, the mini website
Xtractor.bkt-tires.com, created by
the multinational corporation
headquartered in India for the
purpose of fostering its significant
contribution to the expedition and
inspiring the audience’s interest
and passion, will be online. The
entire Xtractor adventure can be
witnessed on the official BKT
social channels with weekly
comments and real-time news of
the most exciting and astonishing
moments of the journey. This way,
followers will continuously be
updated with all happenings and
occurrences around the venture
and can share the team’s
emotions and the breathtaking
challenges they face while driving
the McCormick tractors equipped
X
with BKT tires on the trail of
unexplored routes.
Xtractor.bkt-tires.com is hence
ready to provide internautes with
an overall and passionate view of
the multifarious aspects of this
extraordinary itinerary through
unspoiled South-African
landscapes – facets that go from
naturalistic to solidarity-based,
from ethnographic to historic-
geographical. In the spotlight also
events seeing the company as a
main player when meeting local
tire dealers, taking part in the
Nampo trade fair as well as in two
humanitarian projects.
The website has three main
sections: Expedition highlighting
BKT’s role as a sponsor and tire
supplier including the display of
the products equipping the
McCormick tractors, i.e. Agrimax
Force and Agrimax RT 657; Drivers
where you can find the six drivers’
profiles enriched by some
personal photos and chatter.
Route narrating in detail the entire
expedition by means of a
48 | Farming Monthly | April 2018
comprehensive photo
documentation.
In a nutshell, the website is a
relevant platform for daily facts
and updated information
integrating preset textual contents,
video-photographic material
composed by the photojournalist
on the spot and a variety of info-
graphic solutions aiming at telling
each episode of this adventure
story. In addition, the itinerary is
documented – stage after stage –
through the main characters’
storytelling. A real “travel diary”
narrating in a straightforward and
emotional way all details and
peculiarities encountered on the
trail, the amazing challenges faced
day by day and the impressive
distances mastered. All this is
presented in a captivating graphic
mood – fully in line with the
expedition’s intrepid spirit and the
suggestive surrounding where it
takes place midst of unspoiled
nature and desert beaches bathed
by the ocean.
The website is a relevant
platform for daily facts and
updated information
Follow the adventure of Xtractor
Around the World on Xtractor.bkt-
tires.com and the official social
media channels – Facebook,
Instagram, Twitter, Youtube and
LinkedIn.
www.farmingmonthly.co.uk